TikTok’s new lead generation form is designed to help you capture leads from highly targeted audiences at scale.

For brands with a presence on TikTok, this can be a powerful tool to connect with their audience and attract new customers in a more effective way.

In this guide, we will briefly show you how the new TikTok Lead Generation tool works and how you can get started using it.

What are TikTok Lead Generation Forms?

TikTok has 1 billion monthly active users worldwide (January 2022) and continues to grow, making it a very valuable resource for connecting with new customers and growing your brand online.

The new Lead Generation feature announced in April 2021 is a first-party solution built to help businesses reach customers on TikTok, generate TikTok leads, and increase their conversions. It allows brands to share important details about what they offer, based on what their customers want to see and learn about.

TikTok’s Lead Generation form displays a natively pre-filled lead generation form, where customers can choose the type of information they want to share about themselves.

Like other native lead generation form ads, this translates into a lower cost of lead acquisition and a great customer experience.

How do TikTok Lead Generation forms work?

TikTok’s Lead Generation feature allows users to fill out a form with personal details such as their name, email, and phone number. They can leave out as much as they want, and the goal is to get them interested in a particular product or service.

This allows businesses to capture highly targeted leads on a large scale. Once leads have signed up, they can be downloaded manually or integrated into a CRM (with tools like Driftrock) and activated immediately.

How to Create TikTok Lead Generation Ads

TikTok Lead Gen ads take the form of an instant form connected to an in-feed video ad.

When you post this ad, it will appear in your audience’s feed, and if they tap the CTA on your ad they’ll be shown a form where they can share information, answer questions, make an appointment, or other actions.

This form is completely customizable, giving you control over the information you collect. Here’s how the TikTok Lead Generation campaign works.
Create a campaign, ad group, and ad level

There are three stages to building a TikTok Lead Gen ad.

Create an ad campaign

To get started, log into the TikTok advertising dashboard and navigate to Advertising Target and Lead Generation. Fill in your campaign level selections and click Continue.

Create an ad group

When you build your ad group, your options are placement (which is currently TikTok-only as no other app supports the Lead Gen feature yet), target audience (choose which demographic to target), and bidding and optimization.
Ad level

Once you’ve created an ad group, you’ll need to create the ad itself. For lead generation campaigns, ads consist of a video, ad details (like text and a CTA), and an instant form for the lead to fill out.

Here’s how to build your ad:

• Choose an ad name
• Add your video to the ad, either by hitting upload, from the library, or create
• Enter your ad details. This includes a display name, any text, a CTA, and a profile picture.
• Now it’s time to build an instant form to link to your CTA.

There are several options here:

• Click create to create a new form
• Copy an existing form to reuse or update
• Edit an already filled out form
• Add third-party tracking links‍
• Submit your finished ad and form

Connect TikTok’s instant lead capture forms to your CRM

With Driftrock, you can integrate your CRM with TikTok’s lead generation forms, allowing you to respond to new leads immediately and maximize your conversion rates. Here’s how:

• From the Lead Capture Library, select Driftrock. Connect your TikTok account and Form.
• Your form fields will be mapped and cleaned up in Driftrock
• Map the fields you want to send to your CRM – what information do you want to collect?
• Track the data collected and optimize your campaigns for even better results with Driftrock’s real-time reporting.

TikTok is a goldmine for today’s digital marketers and any brand with an online presence. You can tap into a large and growing audience that spans most of the planet and is populated primarily by young people.

TikTok’s lead generation feature allows you to connect with your customers and tailor ads to them in a more ethical, seamless, and effective way than traditional data collection. Your potential customers sign up, and you can offer them highly relevant offers without annoying them or threatening their privacy.

To learn more about how Driftrock can help you use TikTok’s new lead generation feature and optimize your results, sign up for free!

How much do TikTok ads cost?

Tiktok ad Budget

The minimum budget is £50 at the campaign level and £20 at the daily ad level. You can change your budget at any time.

Bidding for Tiktok ads

The bid indicates the amount you are willing to pay to have users take an action (set in your campaign objective and call to action) after they have seen your ad.

Tiktok offers four different bidding methods:

• Cost per thousand/thousand impressions (CPM)

The price you are willing to pay for a thousand impressions. This focuses on getting the most exposure and reach within your budget.

• Optimized cost per thousand/thousand impressions (oCPM)

The price you are willing to pay for a thousand impressions that are likely to convert into leads or take a conversion action.

• Cost per thousand views (CPV)

The cost you are willing to pay for every thousand 6-second or 2-second video views.

• Cost per click (CPC)

The price you are willing to pay for each click. The system will show your ads to users who are most likely to click within the set budget.